"The return on investment achieved with AOD exceeded our expectations," says Tino Krause, Head of Media, Direct & CRM Communication at Telefónica.
"The results reflect both our and the agency's standards with regard to innovative communication." (September 2012)
In comparison to other publishers, AOD is generating excellent CPA and CPC values for an automotive industry customer. Large volumes of test drives and brochure downloads can be generated at an outstandingly economical CPA or CPL.
Branding and performance are two key disciplines in digital communication, and the requirement for the audience on demand (AOD) platform was clear from the beginning: AOD needed to do both. And it has established itself successfully!